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Archives April 15, 2024

Types of TikTok Ads

TikTok ads are simple to set up, fun to create and designed to meet your marketing goals. From leveraging trends to promoting user-generated content, there are many ways for brands to engage audiences with the app’s innovative format.

Tiktok Ads

There are four different types of TikTok ads: In-Feed, TopView, Spark, and Brand Takeover. In-Feed ads are short videos that appear in a user’s “For You” feed, with the look and feel of organic content. They can be up to 60 seconds long and include a CTA link.

In-Feed ads are a great option for increasing brand awareness, as they blend in with users’ native feeds and do not interrupt the experience. They are often viewed as more impactful than other formats, and can be shown to people that haven’t visited your business before.

Spark ads use existing organic TikTok content (including UGC) to drive engagement, and can be used for product placements or to promote new offerings. These ads are up to 60 seconds long and can be duetted, stitched, or boosted with music.

Brand Takeovers are full-screen videos that occupy prime TikTok real estate, and can be used to launch campaigns or showcase your brand’s story. They can be filmed in a studio or on-site and are available for up to 24 hours, with the ability to add music, trending dances, Stitches, and duets. With the ever-changing TikTok audience, it’s important to keep your advertising creative fresh, and experimenting with various ad formats will help you stay ahead of the competition.